YouTube, the popular video-sharing platform, is also a search engine. You must optimize your channel’s published videos to make them appear on the opening result page for relevant queries. The length and seamless scene transition of videos matter in getting a higher rank. A cutting-edge video trimmer is your best bet to edit videos conforming to YouTube norms. Trimming and other strategic exercises to rank your video content higher in result pages are collectively called YouTube SEO. You will learn all about YouTube and helpful tips to help your videos rank higher and very fast on the video platform and even on Google search result page.
What is YouTube SEO?
With SEO, you can implement strategies that complement the YouTube algorithm’s capability to present the most appropriate content for every search. If you seek better visibility for your videos, you must focus on enhancing user experience to help audiences easily find videos that match their interests. Remember, only a powerful video editor and trimmer can help make a video that can grab attention.
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SEO convinces YouTube robots that their search for the best and most relevant result for related queries ends at your published content. For this, all optimization criteria to determine your channel’s engagement quotient with audiences have to be fulfilled.
11 Proven Tips to Rank your Videos Higher & Faster on YouTube & Google Search Result Pages
Carry Out Comprehensive Research of Relevant Keywords
The niche to which your video belongs will have certain short and long-tail keywords associated with it. You must conduct extensive research to shortlist those frequently used in search terms.
Put yourself in the viewers’ shoes to determine what search keywords you may use. The ones that resonate with your videos and can potentially grab more eyeballs should be used in video tag, title, and description. While indexing videos, these keywords will be used by robots for ranking your videos. An example of a long-tail keyword for someone looking to find video trimming help is ‘which video trimmer is best for my editing needs.’
Deploy Keywords Strategically
Popular keywords are used frequently during searches. But such keywords experience intense competition. If you are struggling to establish your channel’s presence, you can lose out to influencers and large brands.
The best proposition is to use ‘long tail’ keywords. Popular channels don’t deploy them often as their potential to attract traffic is low. You can secure a better ranking through their strategic use. Also, leads landing through these keywords on your channel are more likely to convert. These keywords have three or more words, are descriptive and focused, and are often used by serious leads for specific results.
Choose a Magnetic Title for Each Video
YouTube indexes video content by title. The placement of keywords in the title increases the chance of a good ranking. Create an appropriate title that adequately caters to the search requirements of targeted viewers. For example, if you are showcasing software that trims videos, use video trimmer in the opening part of the title.
Keep title length short. Create a title with 47 to 100 characters on average. Pique the curiosity of viewers by using creative titles. A good video editor with trimming capabilities will help you create animated titles that keep audiences enraptured.
Use Tags for Published Video
The YouTube search algorithm analyzes tags to understand your video’s subject. This insight is used to index your video properly and recommend it in specific or relevant searches. You have 120 characters to create a meaningful tag. YouTube also uses the tags to suggest your video for non-related searches if it detects even a remote connection with your content. You can learn how to optimize your YouTube video tags here.
Keep Descriptions Crisp and Targeted
When you upload a video on YouTube, you have to fill the description field. Describe the video smartly within 5000 characters to persuade even apathetic viewers to watch your content. The vital message should be placed at the description’s start, as shown in the search result.
Use the identified keywords in the description to help YouTube rank your content for those terms. Consider including a call to action to motivate viewers to subscribe to your channel. If the video is long, use timestamps to guide viewers to important sections. Adding a few hashtags will help viewers go to links containing related videos.
Include Keyword in your Video’s File Name
This applies when you start uploading your video on YouTube. Never name your file incoherently. Describe your content theme concisely in name with the main keyword. This will help the search engine recognize the video type better.
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Make Video Captions and Transcriptions
YouTube search robots can decipher text only. It cannot make sense in video or pictures. To improve your video’s prospect of better ranking, describe the details covered in the video in text. You can get this transcription done personally or use the tool available on the platform.
For captioning, you can put time stamps within the transcript. The transcription can be added in the description section also. YouTube ranks videos with transcripts and captions better because they allow people to follow video even with audio disabled.
Maintain the Length of the Video
YouTube wants you to upload informative videos and cover the subjects comprehensively. As such, try to keep the duration of each video a minimum of ten minutes. If the content is excellent, length does not matter much. Employ a good video trimmer to adjust the length of your video and avoid uploading videos lesser than 2 minutes in length.
Leverage Click-Through Rate (CTR) of your Videos
CTR stands for viewers’ frequency of clicking on your videos when such videos show up in search results. Higher CTR indicates that uploaded videos are relevant to keywords used for search by viewers.
To motivate viewers to click your video, you must render the excerpt appearing on the result page informative and focused. The thumbnail must be eye-catching and should summarily hint at important elements covered in the video. A good video editor cum trimmer helps create eye-catching thumbnails.
Encourage Audiences to Interact with your Published Videos
YouTube algorithm prioritizes those videos which receive more likes, are commented upon more, and are viewed for longer duration by audiences without skipping. If a video can engage viewers better, it has measured up to their expectations. Motivate viewers to watch your video till the end.
Keep Promoting your YouTube Channel through all Means
Try to direct audiences to your YouTube channel from other sources outside the video platform. Incorporate video links in your blog for relevant topics, post links on your site and related forums, and promote them through emails and other marketing touch-points.
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You have learnt all about YouTube and how to optimize your videos to rank higher on the platform and on Google search result page. Also, there are so many free tools we mentioned here that you can use to make your videos look professional before uploading on YouTube for better ranking. Free free to apply these tips on your YouTube videos and channel at large.
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