An efficient email marketing contact list can help increase your site’s engagement. There are 2 things that makes an email list convert well. The first is your ability to get audience who are willing to sign up to receive updates. The second is your ability to offer them contents that will will prompt them to click your link in the email. The main reason why you should always make sure new users opt in for your news letters via email is that the efficiency of every email marketing list reduces by about 22.5% per year. The reason for this decay is that most email owners abandon their old emails and create new ones. This means they will not have access to recent newsletters. You will learn tips that will help you build an email marketing list that will convert well in this article.
12 Ways to Build an Email Marketing List with High Conversion
Choose a Good Email Marketing Company
There are many email marketing tools. Choose the one that best suits your purpose and budget. Most email marketing tools allow you to use it for free for a certain number of days or weeks before you upgrade to the premium version. Some of the Popular email marketing companies are: MailChimp, GetResponse, ActiveCampaign, Campaign Monitor, etc.
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Make your Sign Up Process Simple
People hate stress. So make your email sign up form as simple as possible. The more requirements you add, the more difficult it becomes for people to complete the email sign up. Don’t any unnecessary data like full name, address. You can require email address, first name.
Build a Highly Converting Landing Page
A highly converting landing page is one that has less distraction, if possible, one CTA. This is to ensure that users who come to this page complete the subscription process without being distracted. So make sure you have a separate page for your email subscription form.
Create a Tempting Email Content
Just like quality blog contents, here are some contents that will tempt email users to click and read more once they get notified. Make sure you give them a taste of what they will see when they click an action button. If it is a new article notification for your blog, give them a brief summary of what the article is covering. This will not only make the mail convert, but will make your subscriber to always look forward to receiving email notification from you.
Optimize your Emails for Mobile Devices
When choosing email templates, choose responsive templates that are optimized for mobile views. These days, about 60% of internet users check their mails through mobile devices.
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Add Email Sharing Buttons to your Newsletters
Make sure your newsletters contain social sharing buttons or even an Email to a friend button. Then encourage them to share the email to their friends who might be interested in the email.
Segment your Email List
If you have an eCommerce site which also has a blog section, do not send the same email to all your site subscribers. Segment your email list and send the right content to a specific segment. For example, don’t send notification about your new product to your blog subscribers. Also, don’t send your new article notification to your buyers. The exception is if the same email user opted for both. This way, your mails will convert well since it targets the right audience segment.
Add a Call-to-Action Button on your Social Media Pages and YouTube Channels
This is another way to convert your social media fans and YouTube subscribers to your blog email subscribers. Add the Call-to-Action (CTA) to your social media pages on Facebook, LinkedIn, Twitter, etc. Then link the CTA button to an engaging landing page that has an email subscription form. For your YouTube channels, include links to an engaging landing page in the text captions of your videos.
Offer Free Resources that will Require Email Subscription for Access
The free resources could be a free online tool (like SEO tools), free eBook, etc. Then set a criteria, which will be an email subscription before they would be granted access to the free resource.
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Submit Guest Articles to Other Websites and Add a CTA
If you are a blogger, you can increase your email contact list by submitting guest posts to other bloggers in your niche, especially the popular ones. Then add a CTA in the author bio of the article. Make sure the landing page has an email subscription form.
Utilize Push Notification Apps
Another strategic way to increase the number of email subscribers in your list is to use a push notification app. Your audience find it easier to subscribe for notification that does not require email. The app works like email subscription apps, but notifies subscribers through their web browsers. You can also configure the app to send new article notification. Subscribers who click on the notification will land on the new article.
To convert these push notification subscribers, you add an email subscription form in the landing page (in this cases, is the new article).
Push notification does not used only for blogs. Any online platform that wants to re-engage its user can use it.
Place your Email Sign Up Form in Multiple Locations
You never knew which location can attract more people. Some of the recommended locations you can place your email subscription forms are: Page header, Page Footer, Side Bar, After article Content, Inside article content, or even a pop up. This also applies to a dropshipping online store.
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Why You Should Never Buy Email Marketing Lists
Never purchase email list because the disadvantages outweigh the advantages. Efficient email addresses are never offered for sale. So don’t waste your money buying email addresses that will never convert. Also, with the rate of cyber threats, most email users will never open emails they never opted for. Rather they will mark it as spam and this will affect your deliverability, and even IP reputation.
Not only that, top email service providers like Gmail, Yahoo, Hotmail, etc. can even ban your email account if your outgoing mails are repeatedly flagged as spam.
So follow these tips in this article and build your own email marketing contact list. See more email marketing tips. Here are some SEO tips that will make your blog posts rank well on Google search engine. If you are a video blogger, then check out these YouTube video SEO tips. Here are some free ways to increase blog traffic and post engagement.
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