It is not a lie that you live in a digital world. From that point of view it is amazing that your business has an impressive appearance in the digital space. It is no doubt that digital marketing is the key way to driving much profit using the internet. For those who don’t know what digital marketing is, it simply means driving huge sales for your products using some available tools on the internet. So in this article I will reveal the five types of digital marketing that you should know and tips on how you can use them to drive sales.
There were times when sales where done by moving from one place to the other either by foot or by vehicles. Then product would sell well if you place a very good product description on them. But as time moves on, bill boards and posts came in play. They were used to drive over 60% profit back to business owners which is really a large turnout.
Digital marketing has been the best turn over for business owners. It drives sales from the internet which is a spot where almost everyone uses almost every day of their lives. Therefore, it is essential for every business owner to not just know but also use digital marketing for his or her businesses.
5 Best Types Digital Marketing & Tips to Help You Make More Sales
Search Engine Optimization (SEO)
In basic terms, Search Engine Optimization or SEO deals with tweaking your website so that it comes up naturally or organically for search results. The most popular search engines are Google, Yahoo and Bing.
Google updates its algorithms regularly so that only the relevant results come up. From that point, many experts would say that SEO is dead and the effort is futile. However, the truth about is that Google tries it best to prevent algorithm manipulation. It also filters sites that don’t deserve to be on the top of SERPs (Search Engine Result Pages).
So it is best you invest in SEO so it works out fine. Your website should fix the technicalities related to content on your site and query matching, spidering, indexing, and interpreting non-text content too. Remember, this marketing strategy is the most cost-effective strategy that will bring organic traffic straight to your business.
Search Engine Marketing (SEM)
Search Engine Marketing or SEM is one easy strategy to drive traffic to your business. But this is primarily through paid efforts. This is also called Paid Search Marketing.
The world of SEM is diverse and also complicated. Based on your type of business structure, you may choose to work with PPC (pay-per-click) or CPC (cost-per-click) model, or even CPM (cost-per-thousand impressions) model.
There are different platforms to carry out the SEM. But so far, Google AdWords (on Google Network) and Bing Ads (on Yahoo Bing Network) are the most popular.
SEM not only end at AdWords, but also includes Display Advertising, Search Retargeting and Site Remarketing, Mobile Marketing and Paid Social Advertising.
Research has it that content creation is a very good method of marketing in 2014. Although recent changes to Google’s algorithm; be it Panda, Penguin or Hummingbird point to one fact. That fact is that “content is the most needed metric while filtering search results”.
Content can come in different formats, which could be blogs, white papers, e-books, case studies, how-to guides. It can also come in form of question and answer articles, forums, news and updates, images, banners. Infographics, podcasts, webinars, videos, or content presented for micro-blogging and social media sites are some other forms.
If you are the creative type, you can create content on any topic. You can also add some skill to link it indirectly or directly to your business in a way that it fits in. You may like to read our article on the best lucrative agriculture business and startup tips.
Also, when writing you need to put into consideration the type of device your post would show up on. For example, the content showing on mobile phones should be crisp, detailed and also short.
Take note that an effective strategy put together well, will engage your readers and leave them interested to get more information from you. Good content would always get more shares. In other words, it helps to build your brand name or business name.
Affiliate Marketing is a marketing program based on performance, where you work with publishers who bring you customers and pay them after. The performance we are talking about here may be based on conversions – promotions, leads or simply sales.
You may want to or like to be part of the affiliate programs of different publishers. Basically, the publishers will give you space in their web pages to advertise your business so as to help you drive conversions; and you would have to pay them based on the compensation model chosen.
Affiliate Marketing is useful for start-ups, as it will helps bring in bringing more traffic to their business most especially from sites with high-traffic.
In this case, Affiliate Marketing is a win-win situation for both the advertiser and publishers. Sites like Amazon, eBay, LinkShare and Flipkart run Affiliate Programs. In fact, most of the online businesses available with appreciable traffic have their own affiliate programs running perfectly.
Social Media Marketing (SMM)
Social Media Marketing or SMM is kick start of your SEM efforts. It just involves driving huge amount of traffic to your sites or business through social media. Some of the popular social media are Facebook, Instagram, Twitter, Pinterest, Linkedin, etc.
As we said above, good content must get shares and likes. So you have to create and customize better content for different social media platforms you would be working with. Remember to go straight and also be original. For better results, you will need to engage with users on a daily basis, at least four to five times a day. Your SMM efforts can be so helpful for branding and driving more sales.
Every platform has its way of making it easy for business owners to get across their audience. This is by making use of their advert tools which help you get your post on social media across more people for a particular amount of price. This is more like a campaign that every marketer should venture into.
These are the various ways you could drive sales and bring back more costumers to your sales point. It is advisable to test all marketing strategy and use the one that works out for you perfectly or returns more than 60% profit.
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